![]() This then increases its life cycle, meaning there is less waste going into the environment, making it more ethical and sustainable. Many brands do this right and many consumers often hold onto the packaging of products, especially those that are slightly more luxurious and can find another use for it elsewhere. We believe brands need to become more aware of the re-usability of their product packaging to ensure that consumers don't discard it after being opened. All of our packaging designs are created with these two factors in mind, thinking beyond the presentation of the gift. Here at Delta Global, we pride ourselves on the sustainability and reusability of our packaging solutions. Tiffany & Co is just one premium brand that excels at creating emotions with their classic Tiffany blue colour packaging. Small touches such as this, make huge companies feel more local and creates a small emotional connection with consumers. However, it would be impossible for brands to package all products by hand and hand-write a personal message, so this needs to be done in other ways.įor example, luxury clothing giant Ted Baker include a small card in all purchases signed with 'Love, Ted x'. Personalised packaging serves as social bait, encouraging consumers to boast about the product online and in person. It is a very effective way of marketing and with the technology that is now available, people almost expect to receive something personal to them. Personalisation is such a huge thing in today's society. If the gift was wrapped in plain brown paper or tissue paper, the suspense would no longer be there as opposed to more premium, luxury packaging. The luxury finish of the packaged gift builds anticipation and creates that exact element of theatre and excitement. The scene in which Julia Robert is presented with a suede navy jewellery box - it is at that moment that she knows something special is inside. I always refer to the film Pretty Woman as an example as to why I believe packaging trumps the gift itself. When people see a beautifully packaged product, it entices them to open it and creates an element of theatre. Packaging creates suspense and excitement. Five reasons why your product packaging matters. ![]() ![]() As the CEO of Delta Global, I believe that the packaging is often more impactful than the product itself and here's why. ![]() Many businesses often opt for the cheapest and fastest solution and don't quite believe that you can create something amazing and still make it worthwhile sending the product out. Packaging is often overlooked and is something that many business owners don't recognise. This rising trend is showcasing that brand packaging can be an incredibly powerful marketing tool. The importance of packing has become more important over recent years, with an influx of people sharing 'gift opening' and 'unboxing' moments across social media. This impression will go on to further reflect the product and the entire brand. Whether a product has been purchased online or in-store, the packaging is the first thing the customer sees, and it often leaves them with a lasting impression. Why is Packaging so Important?Ĭompanies are becoming increasingly aware that they need to impress their customers with not just a great product, but even better packaging. With more and more people getting excited about the packaging that gifts and products arrive in, this got us thinking about the power of packaging and just how important it really is. When it comes to giving and receiving gifts, is it really a case of what is on the inside that matters the most?
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